Your customers’ thoughts are turning to spring-cleaning and the chance for outdoor family gatherings, so retailers should be focusing on Spring Cleaning, Table Sauces and Ice-Cream.
Because of Covid related restrictions, this winter is likely to be very different, with the emphasis firmly on health and well-being. Since the Pandemic began, convenience retailers have been uniquely placed to provide support and festive cheer to their shielding communities, but it pays to keep a focus on your business too!
2020 saw unprecedented changes in shopper behaviour, so now is a great time to make sure these changes are reflected in your store offering.
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The New Year is traditionally a time for us all to reflect on the past year and create plans for the year ahead, and retailers are no different! Now is a great time to review your business and create plans and priorities for growth in 2021.
It may surprise you that 22% of Ice Cream sales take place over winter, but striking the right balance of space between Impulse and Take Home is key to maximising winter sales.
With Winter comes shorter days which impacts people’s moods. Bring some fun to your customers’ lives with colorful displays.
Its not just your customers who need a refresh. Retailers should take the opportunity to take a closer look at the business and evaluate what improvements can be made to ensure that it is evolving and able to match their customers’ expectations and needs.
Following on from the over indulgence of the festive season, your customers’ attention will turn to the annual “detox” and “self-improvement” resolutions.
Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.
*Unilever retailer survey
