Follow our advice to make more lolly

Seasonal advice to flex & grow your Ice cream sales throughout the year

"By offering the right mix of impulse and take home Ice Cream, the category has the potential to be a year round sales driver for retailers. With nearly 80 million single Ice Creams bought in retail stores last year making an estimated value of £117M to the sector, it’s easy to see why Ice Cream is the second most impulsive purchase after confectionery. Ice Cream is a jewel in the crown of convenience retailers and by offering the right mix of the biggest selling singles in the impulse cabinet, you can maximise your sales. Chock Snacks such as brand-leading Magnum, account for almost half of all sales and new products like Magnum Billionaire and Magnum Remix are always big sellers. Add in Children's Ice Cream like Twister which account for another quarter of sales and complement with a selection of Filled Cones and Adult Refreshment lines to generate strong incremental Impulse sales. Check out our advice to make sure you are giving your customers the optimum range."

Unilever Category Director

Impulse Ice Cream Category

Check your fixture against our recommended ranging and merchandising plans

Take Home Ice Cream Category

Check your fixture against our recommended ranging and merchandising plans

Tailor your range to your store’s area

Quickly check the affluence of your customers to ensure you are meeting their needs by stocking the right brands and SKU’s. Simply visit Street Check to double check your customers’ affluence and check your range.

Advice for Low Affluence Stores

  • Low affluence shoppers typically buy more kids ice cream products and multi-packs.
  • Focus on core family brands.

Advice for High Affluence Stores

  • In high affluence areas, range more tubs and dessert ice cream options.
  • Consider adding healthy options such as dairy free, vegan and low fat.
  • Include on trend flavours and NPD (new product development) to your range

Arif Ahmed

A Retailer’s View

We used to stock value products but found that they didn't sell. We looked at the advice on the Partners for Growth website and made changes according to the planograms and best seller recommendations. Our Ice Cream sales have increased by nearly 30%. I'm thrilled!

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Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.

*Unilever retailer survey