Squeeze more out of your Condiments and Sauces

Proven Advice to grow your Condiments and Sauces sales

With more people eating lunches at home, the ‘in-home’ meal occasion as a category has grown by 88% over the last year. The dressing category alone grew by over 24% in 2020, and Mayonnaise was responsible for 29% of all dressing sales. The biggest food occasion with 9% share of all UK food moments is sandwiches, so as more people are staying local, dressings certainly increase in importance for local shopping cupboard top-up runs.

Unilever Category Director

Check your fixture against our recommended ranging and merchandising plans

Tailor your range to your store’s area

Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.

Advice for Low Affluence Stores

  • In lower affluence areas, shoppers tend to buy more Brown Sauce and Salad Cream but a full range of products should still be on offer.  Focus ranges on core flavours / variants
  • Should space permit, add Retailer Choice across the different segments to demonstrate value

Advice for High Affluence Stores

  • Look to offer a wider variety of Table Sauces and dressings with higher price points, premium brands and local products
  • Consider adding more experimental food trend flavours/variants

Manjeet Singh Sembhi

A Retailer’s View

We update the store regularly to be sure it continues to meet our customers’ needs - this includes reviewing the range on offer, ensuring it is well merchandised so it is easy to shop and ensuring we have up-to-date POS. We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%.

Get advice on more of our categories

Home Cleaning

Laundry

Condiments & Sauces

Cooking Ingredients

Pot Snacks

Ice Cream

Tea

Personal Care

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Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.

*Unilever retailer survey