Already showing strong growth pre-pandemic, it has seen a significant increase of 42% during the pandemic and is now worth £312M to the convenience channel reflecting a dramatic change in consumers' consideration of where and how often to buy personal care products. In the convenience channel, hand wash product sales have grown a whopping 320%, haircare 50%, skincare 42% and shower 31%. Getting it right is a sure-fire way to keep customers coming to your store.
Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.
I couldn’t recommend Partners for Growth highly enough! I used the advice across 3 categories within the store - Toiletries, Laundry and Household - focusing on best sellers and product layout and saw a sales increase of at least 20% across the board. I am really pleased with these results - my turnover improved and I’m keeping the fixtures re-laid as per their advice.
Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.
*Unilever retailer survey