Recommendations on what shoppers want from on-the-go Pot Snacks
The snacking category has grown 10% over the last 12 months and is worth a total of £77M to the convenience channel. Pot snacks dominate with a 78% share but block noodles, currently with a 22% share, have been steadily growing as part of the positive trend towards ‘in-home’ dining. Getting the snacking display right for the surrounding local audience has proven to be key to increasing basket spend.
Present the snacking product based on customer need; health first (tuna and rice offering) followed by Asian, standard pot noodles then concluding with pasta and block noodles.
With the brand Pot Noodle having greatest popularity (59% market share), ensure this brand has greatest shelf presence. King Pot has the propensity to trade shoppers up; it has grown 35% and represents 46% of Pot Noodle sales, so it is worth prioritising this product format.
If your store is located near universities and schools, or an office campus, consider increasing your range of Pot Snacks to offer an affordable, filling, and quick snack option.
Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.
Advice for Low Affluence Stores
In areas of low affluence, Pot Noodles should take up most of the fixture with some cheaper alternatives available
Focus the range on core flavours and variants
Advice for High Affluence Stores
In areas of high affluence, flex the range towards more premium brands such as Itsu and Kabuto
I was really pleased with the impact achieved from the Partners for Growth advice on the Pot Snacks category. Re-merchandising it according to the website’s planogram has allowed me to stock two extra facings. It also means that less time is spent re-stocking the fixture as we’ve given more room to the fastest selling best-sellers. We've already seen an increase in sales within the first few weeks of making these changes which is a positive start.
Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.