Stir up your Pot Snacks sales

Recommendations on what shoppers want from on-the-go Pot Snacks

The snacking category has grown 10% over the last 12 months and is worth a total of £77M to the convenience channel. Pot snacks dominate with a 78% share but block noodles, currently with a 22% share, have been steadily growing as part of the positive trend towards ‘in-home’ dining. Getting the snacking display right for the surrounding local audience has proven to be key to increasing basket spend.

Unilever Category Director

Check your fixture against our recommended ranging and merchandising plans

Tailor your range to your store’s area

Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.

Advice for Low Affluence Stores

  • In areas of low affluence, Pot Noodles should take up most of the fixture with some cheaper alternatives available
  • Focus the range on core flavours and variants

Advice for High Affluence Stores

  • In areas of high affluence, flex the range towards more premium brands such as Itsu and Kabuto
  • Consider adding healthier formats (rice/quinoa carb types)

Mandip Kaur Thandi

A Retailer’s View

I was really pleased with the impact achieved from the Partners for Growth advice on the Pot Snacks category. Re-merchandising it according to the website’s planogram has allowed me to stock two extra facings. It also means that less time is spent re-stocking the fixture as we’ve given more room to the fastest selling best-sellers. We've already seen an increase in sales within the first few weeks of making these changes which is a positive start.

Get advice on more of our categories

Home Cleaning

Laundry

Condiments & Sauces

Cooking Ingredients

Pot Snacks

Ice Cream

Tea

Personal Care

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Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.

*Unilever retailer survey