Retailer Testimonials
For nearly 20 years, Partners for Growth has been providing retailers just like you with unbiased category advice that has helped improve their sales by up to 42%.
But the key to a successful store isn’t just knowing which products to stock, it’s also knowing the right place to put them on the shelf. Partners for Growth can tell you both. This website gives you the latest advice from Unilever’s category and shopper marketing experts, which together with business advice from our Retailer Advisory Panel means it is an essential tool to help you maximise your sales.
The mentoring has really helped me. The category advice has been really effective, with increases of 25% in both Household and Laundry. I’ve started doing social media which has had a huge impact…and started selling grow bags, compost & BBQ charcoal & am looking to introduce flowers too.
Sarj Patel, Pasture Lane Stores, Loughborough 
The mentoring has really helped me. The category advice has been really effective, with increases of 25% in both Household and Laundry. I’ve started doing social media which has had a huge impact…and started selling grow bags, compost & BBQ charcoal & am looking to introduce flowers too.
Sarj Patel, Pasture Lane Stores, Loughborough
Partners for Growth provided some really useful ranging advice for the store. I followed their recommendations, focusing on the best-sellers and relayed my fixtures based on their planograms in 3 categories - Toiletries, Laundry and Household - and saw a 10% increase in sales across the board. We're really pleased with these results!
Ian Bateman, Filey Road News, Grimsby 
Partners for Growth provided some really useful ranging advice for the store. I followed their recommendations, focusing on the best-sellers and relayed my fixtures based on their planograms in 3 categories - Toiletries, Laundry and Household - and saw a 10% increase in sales across the board. We're really pleased with these results!
Ian Bateman, Filey Road News, Grimsby
For me, the biggest benefit were definitely the planograms. We can't stock everything but Partners for Growth helped us to condense the display, focusing on the best-sellers and identifying poor performers. The Toiletries and Laundry fixtures look great which has helped us see an increase in sales. I would definitely recommend Partners for Growth to other retailers
MK Vaish, Costcutter Stockport 
For me, the biggest benefit were definitely the planograms. We can't stock everything but Partners for Growth helped us to condense the display, focusing on the best-sellers and identifying poor performers. The Toiletries and Laundry fixtures look great which has helped us see an increase in sales. I would definitely recommend Partners for Growth to other retailers
MK Vaish, Costcutter Stockport
"I had doubts that Partners for Growth would have much effect on my household sales. However, it turned out to be a great tool to increase sales effortlessly, and make it easier for shoppers. Best of all, sales in the category were up 18%. In these challenging times, that’s almost magical"
Gurch Singh 
"I had doubts that Partners for Growth would have much effect on my household sales. However, it turned out to be a great tool to increase sales effortlessly, and make it easier for shoppers. Best of all, sales in the category were up 18%. In these challenging times, that’s almost magical"
Gurch Singh
After reviewing the planogram and seeing which products should be removed, and which we needed to stock, we set about changing the fixture and waited for the results.
When we checked our stats we were amazed to find that sales had increased by 42%. The time we spent has really paid off and we’ve now used the advice on the toiletries category, and are just about to use the ice cream advice.
Paul and Gail Mather 
After reviewing the planogram and seeing which products should be removed, and which we needed to stock, we set about changing the fixture and waited for the results.
When we checked our stats we were amazed to find that sales had increased by 42%. The time we spent has really paid off and we’ve now used the advice on the toiletries category, and are just about to use the ice cream advice.
Paul and Gail Mather
The information from Partners for Growth was very useful and something which I implemented across a range of categories. Whilst we cannot stock all products, we focused on best sellers and re-laid the fixtures in a way that made it easy for our customers to shop. We have since seen an increase in sales of approximately 20-25% which is really positive!
When we checked our stats we were amazed to find that sales had increased by 42%. The time we spent has really paid off and we’ve now used the advice on the toiletries category, and are just about to use the ice cream advice.
Phillomena Alles 
The information from Partners for Growth was very useful and something which I implemented across a range of categories. Whilst we cannot stock all products, we focused on best sellers and re-laid the fixtures in a way that made it easy for our customers to shop. We have since seen an increase in sales of approximately 20-25% which is really positive!
When we checked our stats we were amazed to find that sales had increased by 42%. The time we spent has really paid off and we’ve now used the advice on the toiletries category, and are just about to use the ice cream advice.
Phillomena Alles
I was really pleased with the impact achieved from the Partners for Growth advice on the Pot Snacks category. Re-merchandising it according to the website’s planogram has allowed me to stock two extra facings. It also means that less time is spent re-stocking the fixture as we’ve given more room to the fastest selling best-sellers. We've already seen an increase in sales within the first few weeks of making these changes which is a positive start.
Mandip Kaur Thandi 
I was really pleased with the impact achieved from the Partners for Growth advice on the Pot Snacks category. Re-merchandising it according to the website’s planogram has allowed me to stock two extra facings. It also means that less time is spent re-stocking the fixture as we’ve given more room to the fastest selling best-sellers. We've already seen an increase in sales within the first few weeks of making these changes which is a positive start.
Mandip Kaur Thandi
I couldn't recommend Partners for Growth highly enough! I used the advice across 3 categories within the store - Toiletries, Laundry and Household - focusing on best sellers and product layout and saw a sales increase of at least 20% across the board. I am really pleased with these results - my turnover improved and I'm keeping the fixtures re-laid as per their advice.
Afsana Bux 
I couldn't recommend Partners for Growth highly enough! I used the advice across 3 categories within the store - Toiletries, Laundry and Household - focusing on best sellers and product layout and saw a sales increase of at least 20% across the board. I am really pleased with these results - my turnover improved and I'm keeping the fixtures re-laid as per their advice.
Afsana Bux
We update the store regularly to be sure it continues to meet our customers’ needs - this includes reviewing the range on offer, ensuring it is well merchandised so it is easy to shop and ensuring we have up-to-date POS.
We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%.
Manjeet Singh Sembhi 
We update the store regularly to be sure it continues to meet our customers’ needs - this includes reviewing the range on offer, ensuring it is well merchandised so it is easy to shop and ensuring we have up-to-date POS.
We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%.
Manjeet Singh Sembhi
We used to stock value products but found that they didn't sell. We looked at the advice on the Partners for Growth website and made changes according to the planograms and best seller recommendations. Our Ice Cream sales have increased by nearly 30%. I'm thrilled!
I couldn't recommend Partners for Growth enough!
We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%.
Arif Ahmed 
We used to stock value products but found that they didn't sell. We looked at the advice on the Partners for Growth website and made changes according to the planograms and best seller recommendations. Our Ice Cream sales have increased by nearly 30%. I'm thrilled!
I couldn't recommend Partners for Growth enough!
We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%.
Arif Ahmed
I have changed the whole shop layout and improved sales by 20% - its still early days but it is improving day by day. I would strongly recommend using Partners for Growth’s planograms as it makes a big difference.
I check the website regularly and make the necessary changes
I couldn't recommend Partners for Growth enough!
We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%.
Muneed Sarwar 
I have changed the whole shop layout and improved sales by 20% - its still early days but it is improving day by day. I would strongly recommend using Partners for Growth’s planograms as it makes a big difference.
I check the website regularly and make the necessary changes
I couldn't recommend Partners for Growth enough!
We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%.
Muneed Sarwar
I followed the advice, and I’ve stopped buying product simply because it is on promotion at cash & carry and focused on the bestsellers instead… I’ve focused on ensuring my store looks
fantastic... Customers have commented and as a result I have seen
my sales increase, but an unexpected effect has been how much more I enjoy working as a result. It has truly changed how I approach my business, and has changed my life as I am getting so much more enjoyment out of what I do.
I check the website regularly and make the necessary changes I couldn't recommend Partners for Growth enough!
We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%.
Babar Sarfraz 
I followed the advice, and I’ve stopped buying product simply because it is on promotion at cash & carry and focused on the bestsellers instead… I’ve focused on ensuring my store looks
fantastic... Customers have commented and as a result I have seen
my sales increase, but an unexpected effect has been how much more I enjoy working as a result. It has truly changed how I approach my business, and has changed my life as I am getting so much more enjoyment out of what I do.
I check the website regularly and make the necessary changes I couldn't recommend Partners for Growth enough!
We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%.
Babar Sarfraz
I’ve implemented nearly all the panel’s
recommendations – reducing stock levels,
lowering shelf heights, opening up my
alcohol section, getting a new ice cream
cabinet, introducing hot drinks and food to
go, maximising my value lines and keeping
a close focus on my business fundamentals.
The panel also recommended I work with
my local community to build loyalty.”fantastic... Customers have commented and as a result I have seen
my sales increase, but an unexpected effect has been how much more I enjoy working as a result. It has truly changed how I approach my business, and has changed my life as I am getting so much more enjoyment out of what I do.
I check the website regularly and make the necessary changes I couldn't recommend Partners for Growth enough!
We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%.
Perry Pirapakaran 
I’ve implemented nearly all the panel’s
recommendations – reducing stock levels,
lowering shelf heights, opening up my
alcohol section, getting a new ice cream
cabinet, introducing hot drinks and food to
go, maximising my value lines and keeping
a close focus on my business fundamentals.
The panel also recommended I work with
my local community to build loyalty.”fantastic... Customers have commented and as a result I have seen
my sales increase, but an unexpected effect has been how much more I enjoy working as a result. It has truly changed how I approach my business, and has changed my life as I am getting so much more enjoyment out of what I do.
I check the website regularly and make the necessary changes I couldn't recommend Partners for Growth enough!
We cover a number of categories and having put into practice the advice and recommendations from Partners for Growth, we noticed a sales increase of 30%.
Perry Pirapakaran
