Our recipe for your Cooking Ingredients sales

Suggestions on key meal offerings to fulfil shopper needs and baskets

Prior to the pandemic, ‘scratch cooking occasions’ was showing consistent year on year growth and with more cocooning at home and the prediction of a recession, even more households are predicted to turn to ‘in-house’ cooking. To optimise on sales in this category, it is important to emphasise the products that are empathetic to this change; 89% of consumers consider themselves as flexitarians - those being price and product sensitive. Plant based will continue to grow ahead of meat-based products; the average cost of a meat free meal is £0.88 versus £1.81 where meat or fish is included.

Unilever Category Director

Check your fixture against our recommended ranging and merchandising plans

Tailor your range to your store’s area

Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Street Check to double check your customers’ affluence and check your range.

Advice for Low Affluence Stores

  • Should space permit, increase range of Retailer Choice offering across the different segments
  • In less affluent areas, the Maggi brand tends to be more popular with shoppers
  • Include more traditional formats of stock cubes and gravy granules as these suit lower price points

Advice for High Affluence Stores

  • In more affluent areas, flex the range towards more premium brands across different segments.  For example, shoppers can be encouraged to trade up by offering more sophisticated flavours in the Schwarz range
  • Newer, high quality formats of stock and gravy pots should also be introduced to the range as these are superior products at a higher price point

Muneed Sarwar

A Retailer’s View

I have changed the whole shop layout and improved sales by 20% - its still early days but it is improving day by day. I would strongly recommend using Partners for Growth’s planograms as it makes a big difference. I check the website regularly and make the necessary changes

Get advice on more of our categories

Home Cleaning


Condiments & Sauces

Cooking Ingredients

Pot Snacks

Ice Cream


Personal Care

See all categories

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Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.

*Unilever retailer survey