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The coronavirus pandemic has without doubt changed consumer behaviour, with 72% of us cleaning more frequently and shoppers buying more heavily into hygiene ranges. Cleaning is fast becoming an essential habit that convenience retailers need to cater for. Get it right and it is an opportunity to grow sales, basket spend and customer loyalty, so we would advise retailers to review homecare ranging and merchandising without delay.
Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.
"I had doubts that Partners for Growth would have much effect on my household sales. However, it turned out to be a great tool to increase sales effortlessly, and make it easier for shoppers. Best of all, sales in the category were up 18%. In these challenging times, that’s almost magical"
Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.
*Unilever retailer survey
