How to bag more sales

Proven advice to help stock the essential tea product range

The growth in tea sales in the convenience channel has mainly been driven by home snacking and home lunching - both up by 14% - with people being encouraged to stay at home and work from home during the pandemic. There has also been an increased trend towards treating tea as an ‘occasion’ with value and volume up nearly 7% and 4% respectively. With more speciality teas out in the market, tea is fast becoming an essential part of the daily health and wellness routine. Getting the right balance between mass market consumption and niche interests will ensure you optimise your tea sales.”

Unilever Category Director

Check your fixture against our recommended ranging and merchandising plans

Tailor your range to your store’s area

Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Check My Area to double check your customers’ affluence and check your range.

Advice for Low Affluence Stores

  • In areas of lower affluence, put a greater focus on Normal tea brands such as PG Tips, Yorkshire Tea and Tetley
  • Consider reducing space for more premium brands / formats such as Green and Fruit & Herbal
  • Demonstrate value with Retailer Choice and cheaper brands such as Typhoo

Advice for High Affluence Stores

  • In more affluent areas, increase the range and space for Speciality and Fruit & Herbal Teas
  • Include opportunities for shoppers to ‘trade-up’ by adding brands such as Yorkshire Gold or increasing the Speciality Tea range to include more unusual flavours

Phillomena Alles

A Retailer’s View

The information from Partners for Growth was very useful and something which I implemented across a range of categories. Whilst we cannot stock all products, we focused on best sellers and re-laid the fixtures in a way that made it easy for our customers to shop. We have since seen an increase in sales of approximately 20-25% which is really positive!

Get advice on more of our categories

Home Cleaning

Laundry

Condiments & Sauces

Cooking Ingredients

Pot Snacks

Ice Cream

Tea

Personal Care

See all categories

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Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.

*Unilever retailer survey