Fresh start to the New Year.

Following on from the over indulgence of the festive season, your customers’ attention will turn to the annual “detox” and “self-improvement” resolutions.  Promoting options such as Green Tea, Fruit & Herbal infusions or other healthier options such as vegetables and soups will help support your customers’ aspirations.

It’s not just a body cleanse that takes effect in Winter,  Household cleaning products play a key role in this period with many of your customers looking to ensure that their homes are spotless in time for the invariable family visits as well as following on from the festive season.  Focus on the trusted brands for this and merchandise by room for ease of shop.

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Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.

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