Partners for Growth celebrates its 20th Anniversary

Partners for Growth, the UK’s leading category advice programme, celebrates its 20th Anniversary by giving one retailer the chance to win £500 plus the priceless advice of their retail experts.

As the convenience sector continues to face unprecedented challenges, it’s more important than ever to have a trusted business partner to help you make the right decisions. That’s where Partners for Growth comes in; their team of category and retail experts have been helping retailers grow their sales for 20 years.

Their unbiased category and business advice, which is updated annually, is as valuable today as it was in 2003, when Unilever launched the industry initiative to address the £1.2 billion in lost sales each year due to out of stocks and poor merchandising in the convenience channel. It’s the UK’s leading category advice programme, and that’s because retailers just like you, trust it to work.


Partners for Growth advice is proven to grow category sales by up to 42%

The key to a successful store isn’t just about knowing which products to stock, it’s knowing the right place to put them on the shelf and in the store. That’s why our website features unbiased advice on both, providing shopper mission insights and downloadable planograms and best sellers lists for all store sizes across a number of key categories.

We followed the laundry advice and were amazed to find that sales increased by 42%, so we have now used the advice on our toiletries and ice cream categories.


It can help you grow your business too!

Partners for Growth provides practical retail and business advice too! Their Retailer Advisory Panel of seven award-winning retailers, selected because of their extensive experience in retailing, means they know what it’s like to be a smaller operator in a challenging market. We are confident that the practical advice and inspiring ideas they provide, across key topics such as shopper missions, social media, community engagement and home delivery will help you identify ways to grow your business.


Mandeep Singh of Singh’s Premier in Sheffield commented about Partners for Growth, ‘Whilst the convenience retail landscape has changed significantly over the last 20 years, the fundamentals of retailing remain the same; it’s all about your customers and playing to your convenience strengths to give them the range they want, merchandised so they can easily find what they came into store for. A lot of the information and advice we receive is biased towards stocking one manufacturers products, which can mean you make the wrong ranging choices for your store. Partners for Growth is different, because their advice has always been unbiased, which is a big reassurance for retailers trying to make the right ranging decisions in categories that they aren’t experts in. That’s why I have been giving my valuable time to support them by being on their Retailer Advisory Panel since 2009”. Mandeep Singh, Singh’s Premier, Sheffield.


Win £500, plus the priceless advice of our retail experts in our mentoring competition!

We’d urge retailers to visit the Partners for Growth website to try out our unbiased category and business advice, to see how it can help maximise sales.

Once there, why not enter our 2023 mentoring competition, giving one lucky retailer the chance to receive £500, plus the priceless advice of our retail experts, to help step change their business, just like previous mentoring winner’s.

To enter, simply visit our website here and complete the mentoring entry form. Please include your contact details together with details of your store size and format, the particular retail challenges you are currently facing, and in no more than 10 words, complete the tie breaker ‘I think Partners for Growth can help me grow my sales because…. ‘

The competition closes on Tuesday the 1st of August and the winner will be notified by email and telephone by Friday the 11th of August.

Terms and conditions apply, click here to find out more.


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