Winter days coupled with Covid restrictions mean shoppers are looking to their local convenience stores to offer special occasion moments to have at home and to purchase quickly and easily! Events such as Valentine’s Day, Pancake Day and Mother’s Day offer convenience retailers even bigger opportunities this year compared with previous years. By creating themed fixtures, retailers can ensure these special occasions stand out in-store and make them easier to shop for. By doing this, convenience shoppers are more likely to make an impulsive or distress purchase if the event is communicated clearly and emotively. See our article on engaging your local community here.
Because of Covid related restrictions, this winter is likely to be very different, with the emphasis firmly on health and well-being. Since the Pandemic began, convenience retailers have been uniquely placed to provide support and festive cheer to their shielding communities, but it pays to keep a focus on your business too!