Its not just your customers who need a refresh. Retailers should take the opportunity to take a closer look at the business and evaluate what improvements can be made to ensure that it is evolving and able to match their customers’ expectations and needs. Review your staff and organise staff appraisals as this will give you a great opportunity to discuss what improvements and changes can be made in-store – remember your staff represent you and your business with your customers. Additionally, take the time to reassess the local area and competition – what more could you be doing? What new initiatives could you bring into store to boost profits? Review your fixtures and ensure you’re stocking the right products and presenting them the right why.
As the nation returns to shop ‘little and often’, retailers must once again adapt to cater for changes in their customer’s shopper behaviour.