With Winter comes shorter days which impacts peoples’ moods. Bring some fun to your customers’ lives with colourful displays. Events such as Valentine’s Day, St Patrick’s Day and Pancake Day offer retailers the perfect opportunity to create fun themed fixtures. Whether it be flowers and meal deals for Valentine’s Day or pancake batter essentials – don’t forget Nutella for Pancake Day, these offer retailers a great opportunity to bring a bit of light relief from the Winter gloom.
Which categories and missions to focus on this Autumn
As the nation returns to shop ‘little and often’, retailers must once again adapt to cater for changes in their customer’s shopper behaviour.