When schools are out for Summer, children and families will be out in force. Whether it be going on day trips, stay-cations or outings along the coast, the holiday season offers retailers a great opportunity to boost their business. Ice-cream sales can increase by 60% when the sun is out so be prepared. Make sure to let people know you sell ice cream with pavement signage or window signs to shout about it and make sure your freezer is clearly visible in store and make sure you have enough stock – don’t get caught out with an empty ice cream cabinet!
Partners for Growth, the UK’s leading category advice programme, celebrates