When schools are out for Summer, children and families will be out in force. Whether it be going on day trips, stay-cations or outings along the coast, the holiday season offers retailers a great opportunity to boost their business. Ice-cream sales can increase by 60% when the sun is out so be prepared. Make sure to let people know you sell ice cream with pavement signage or window signs to shout about it and make sure your freezer is clearly visible in store and make sure you have enough stock – don’t get caught out with an empty ice cream cabinet!
What should Convenience Retailers focus on in Autumn?
With exciting upcoming Autumnal events and the continuing economic challenges, this is a great opportunity for savvy retailers to maximise sales and cement their stores at the heart of their community. As supported by the Retail Advisory Panel and Category experts, Category Management really comes into play and can be a hugely useful tool for retailers.
October 22, 2024
