Don’t leave this till the last minute and make sure you’re rolling out the seasonal items in good time. Your customers will be turning to you for last minute items but they can also be tempted to top up on essentials and last minute seasonal extras. Think staples, big brands and well-stocked shelves and should space allow why not have a dedicated Christmas fixture to get your customers into the festive spirit. Roll out early Christmas deals too to help so customers can spread the cost and shout about these as much as you can via social media. Good value can never be too early
As the nation returns to shop ‘little and often’, retailers must once again adapt to cater for changes in their customer’s shopper behaviour.