Given the unprecedented amount of changes in 2020 and an enormous shift in shopping habits, the start of 2021 is a good opportunity to evaluate and adapt to your shoppers’ new needs. Key priorities of keeping your staff and customers safe will remain a primary requirement, offer superior store cleaning and hygiene stations on arrival to increase trust and loyalty to your store. Adjust your product offering to consider what your shoppers want in value, but also be sure to give them opportunities for indulgence and treats. Finally, social distancing measures have meant loneliness figures have doubled since the start of the pandemic, local community stores have increased in their importance for human contact and interaction, consider ways to interact with your community and build customer relationships. Source See our interview with Unilever Category Director Kat Simpson on ‘How the Pandemic has impacted on Shopper Behaviour’ here
Because of Covid related restrictions, this winter is likely to be very different, with the emphasis firmly on health and well-being. Since the Pandemic began, convenience retailers have been uniquely placed to provide support and festive cheer to their shielding communities, but it pays to keep a focus on your business too!