Time for a change.

Given the unprecedented amount of changes in 2020 and an enormous shift in shopping habits, the start of 2021 is a good opportunity to evaluate and adapt to your shoppers’ new needs. Key priorities of keeping your staff and customers safe will remain a primary requirement, offer superior store cleaning and hygiene stations on arrival to increase trust and loyalty to your store. Adjust your product offering to consider what your shoppers want in value, but also be sure to give them opportunities for indulgence and treats. Finally, social distancing measures have meant loneliness figures have doubled since the start of the pandemic, local community stores have increased in their importance for human contact and interaction, consider ways to interact with your community and build customer relationships. Source See our interview with Unilever Category Director Kat Simpson on ‘How the Pandemic has impacted on Shopper Behaviour’  here

Share this article

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on whatsapp
Share on email

Recommended for you…

Make Events BIG!

Shorter winter days combined with Covid restrictions means your customers need a lift this winter! Bring some fun to your store by creating themed in-store events.

Read More »

You May Also Like

Share your thoughts…

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletter

Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.

*Unilever retailer survey