Sporting Events.

Whether it be football, cricket, tennis or even cycling, there really is something for everyone over the year and the one thing sporting events have in common is that people tend to prefer watching these in groups.    Whether it be a casual BBQ or an evening in front of the TV, savvy retailers can really score big.  Make sure the core categories – crisps, beers, soft drinks, pizza and ice creams – are covered.  For those day time events, when the weather cooperates, think barbecues so salad, meat, buns, Table Sauces such as mustard, ketchup and mayonnaise will be in high demand.

Share this article

Recommended for you…

You May Also Like

Share your thoughts…

Leave a Reply

Your email address will not be published.

Subscribe to our newsletter

Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.

*Unilever retailer survey