Nowadays, Diwali, Halloween and Bonfire Night make Autumn a season of social occasions. One or more of these could prompt for some community activities such as ‘Trick or Treating’ or fancy dress competitions for the local kids. Or how about partnering up with the local school for a fire works display? This offers retailers a great opportunity to immerse themselves within the local community and encourage footfall in-store. Sales-wise, besides confectionery for Halloween, take a good look at snacks and savory party food for all occasions, and encourage extra sales by promoting sauces and condiments with sausages and burgers?
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