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“Being an important routine purchase laundry is a valuable category for local retailers, but only if the right products are being displayed in the right way. Research shows that a massive 63% of shoppers have the potential to walk away without making a purchase in their local convenience environment. During the coronavirus pandemic, laundry has seen a huge increase of 42% in usage, and so now more than ever it is essential to make this range offering compelling to your shopper”.
Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Street Check to double check your customers’ affluence and check your range.
After reviewing the planogram and seeing which products should be removed, and which we needed to stock, we set about changing the fixture and waited for the results. When we checked our stats we were amazed to find that sales had increased by 42%. The time we spent has really paid off and we’ve now used the advice on the toiletries category, and are just about to use the ice cream advice.
Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.
*Unilever retailer survey
