Making the most of the ‘Big Night In’.

With both day time and evening snacking being on the rise, there are there are plenty of opportunities for canny convenience retailers to grab a share.

Big sporting or cultural events (such as major football / rugby matches or the Strictly final) bring people together and, with the colder seasons on the way, TV ‘binging’ and box sets are an attractive option to bring people together.

So, why not make it more attractive still?

Create in-store theatre

Build excitement with a special ‘big night in’ fixture. Crisps, beer, soft drinks, hot drinks, bagged snacks and pizza are always popular but snacking treats extend across other categories. Pot snacks and ice cream also play a part, for example.

Promotional deals

At the moment, seven in ten shoppers choose supermarkets over c-stores for evening snacks, mainly because of price perception and ranging. But nearly half say promotions would influence them to buy from a c-store. Think about creating multi-buys and cross-category deals. And make sure you target different audiences – men, couples, groups of friends, ‘treat for myself’ offers and family promotions.

Have the right range

The UK is becoming more diverse and consumer tastes more adventurous, so think variety and interesting flavours – especially on deals. Health is also becoming an increasingly important factor in snack choice, with 68% of UK adults believing they should eat more healthily so keep that in mind when planning your range or offers.

Shout about your offers

Flag them up through signage in-store and use social media to tell people what’s on offer. Offering entry into a prize draw for people who like, share and comment on posts can really spread the word and bring customers in.

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Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.

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