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Post pandemic, consumers are looking for quick and easy meal solutions. To optimise on sales in this category, ensure that your shelves are easy to navigate and should space allow, group some grocery and dry goods together – for example, mince, tomato sauce, pasta and cheese – as inspiration for customers. And don’t forget to offer meat free and plant based meal solutions as these will continue to grow ahead of meat-based products; the average cost of a meat free meal is £0.88 versus £1.81 where meat or fish is included.“
Quickly check the affluence of your customers to ensure you are meeting their needs and are stocking the right brands and SKU’s. Simply visit Street Check to double check your customers’ affluence and check your range.
I have changed the whole shop layout and improved sales by 20% - its still early days but it is improving day by day. I would strongly recommend using Partners for Growth’s planograms as it makes a big difference. I check the website regularly and make the necessary changes
Award winning category management advice for growing your sales based on knowledge and insight from Unilever category experts, plus business advice from our Retailer Advisory Panel of award-winning UK convenience retailers.
*Unilever retailer survey
