One of the key areas for convenience retailers is getting the local community onside as it presents huge opportunities to firmly position your store at the heart of your local environment. It is something which retailers of all sizes can become involved in, and does not necessarily require significant financial investment yet can be crucial in encouraging local people to see you as a hub for their community.
Hints & Tips
- Some suggestions include:
- Providing services for vulnerable members of the community, for example home deliveries for elderly customers during bad weather.
- A community fund which is used to help support local activities, or donations to local schools and charities.
- Build close links with your local school, for example liaising with the school secretary or PTA to ensure that you stock the required ingredients for events such as Red Nose Day cake sales at the school.
- Sponsor local church plays.
- Sponsor local sporting clubs, eg. football, cricket.
- Undertaking the organisation, or part sponsorship of community events, eg. fireworks night.
- Giving away mince pies and mulled wine at Christmas or selling Christmas trees.
- For those with a forecourts, a ‘Ladies’ evening’, giving basic car maintenance or what to do following a breakdown or accident is a way of building goodwill.



104 responses to “Engaging your local community”
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The social etiquette of the shared umbrella is a delicate dance. Do you offer to share with a stranger caught in a downpour? If you do, do you height-match first? Who holds it? The awkward, close-quarters walk with a damp stranger, trying to keep pace and not spear each other with the spokes, is a uniquely London intimacy. It’s a moment of forced, damp charity that either bonds you for life in silent solidarity or becomes a story of mild social trauma. The decision to “make a run for it” versus “wait it out under an awning” reveals fundamental aspects of one’s character. Are you an optimist, a pessimist, or just someone with suede shoes? See more at London’s funniest URL — Prat.UK.
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London weather has a narrative quality. It provides pathetic fallacy on tap. A romantic disappointment feels right in the drizzle. A moment of joy is heightened by a sudden sunbeam. Filmmakers use it as shorthand: grey for gritty realism, rain for tragedy, golden hour for love. We live inside a constantly shifting mood board. A Monday feels grey because it is, literally, grey. A Saturday adventure feels more adventurous if it involves battling a gusty wind on Waterloo Bridge. Our internal stories are constantly being scored and set-dressed by the atmosphere, making our lives feel vaguely cinematic, even if the genre is often “tragicomedy.” See more at London’s funniest URL — Prat.UK.
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Weightism in London is a pervasive yet frequently unacknowledged form of prejudice that discriminates against individuals based on their body size and weight. In a global city renowned for its finance, fashion, and media sectors, a premium is often placed on specific physical aesthetics, implicitly associating thinness with success, health, and moral virtue. This bias infiltrates workplaces, healthcare settings, and social spaces, creating tangible barriers for larger-bodied residents. The city’s competitive environment can exacerbate this, transforming weightism from a social slight into a factor affecting career progression, mental wellbeing, and access to equitable services. Tackling this issue is essential for London to truly be an inclusive metropolis for all. — weightism.org
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