Paul and Gail Mather - Sherston Post Office Stores
Paul and Gail Mather of Sherston Stores in Wiltshire entered the Partners for Growth Challenge, in conjunction with the Bestway Regional Development Awards.
By putting Partners for Growth to the test in their store, not only did they see a 42% increase in their laundry category sales (worth approximately £1,500 annually), but they won their regional challenge. The prize was a business evaluation and mentoring session with a Retailer Advisory Panel member, plus £500 to help make some of the suggested changes.
On visiting the store, Retail Advisory Panel member Ramesh Shingadia noted that it was evident that it was already a well-run convenience store with post office, and acted as hub for their local community. It was also immediately apparent that the Paul & Gail’s team were motivated, clear and passionate in their roles.
However, after spending the day with Paul and Gail, reviewing the shop and asking them searching questions about their processes, plans, and visions, Ramesh identified a number of areas where he felt Paul and Gail could further strengthen their already successful business proposition.
What difference can Partners for Growth make?
Another area of focus has been to improve their beers, wines and spirits range and merchandising. They spent their £500 prize money on a new fixture, and they’ve also introduced a more comprehensive range of wine.
Paul and Gail are also looking to the longer term with a focus on whether to remain independent or join a symbol group, what their eventual retirement plans will be, how to benchmark category sales and using Partners for Growth advice on an ongoing basis in other categories.
Under the Mather’s guidance, Sherston Stores were already an award-winning store, so with the advice of the Partners for Growth Retailer Advisory Panel, not to mention the £500 prize money, we hope that this will further improve the stores performance and outlook.
Watch this space for further updates on Paul and Gail’s progress!