With most hospitality venues having been closed for much of the year, demand for tub ice cream and evening treats has been one of the factors driving strong growth in ice cream throughout the pandemic. As nights draw in and more consumers are turning to winter comforts for indulgence, you can expect this trend in Take Home ice cream to increase significantly, so make sure your ice-cream cabinet is stocked inline with our recommendations to ensure your customers’ needs are met. Don’t forget to keep a good range of impulse ice creams – for example, choc snacks, filled cones and children’s ice creams.
Getting the range right is also key. Partners for Growth has just updated its Winter ice cream lists and planograms using the latest data on the best-sellers across the category. All the best-seller and planogram advice is supported by robust, independent national sales data.
We recommend you organise your cabinet into 4 category segments – Filled Cones, Choc Snacks, Kids and Desserts (family, luxury, premium). We suggest you stock the top selling brands in each range and avoid duplicating flavours and formats. Best-selling lines should be easy to find and clearly priced, although new products can stimulate sales.
Check out our full ice cream ranging and merchandising advice here to make sure you are making the most of both the Impulse and Take Home category opportunities. For more information visit our Ice Cream category page here